- Friday, 25 May 2012
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AAP to launch first rebrand in twenty years
The Australian Associated Press' (AAP) first rebrand in 20 years, from Melbourne brand house Charles Elena Design, will roll out next month.
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NEWS IN BRIEF: 25 May 2012
ABC appoints Mindbox for digital | Carsales drives away from Torpedo 7 | DMG to unveil The Voice on radio l SmoothFM has star power in Seal l AdapTV launches video advertising App Centre
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BRAND PROBE: Can Bing's brand positioning gain ground on Google?
Brand experts explore search engine Bing's new brand campaign, and ponder whether it will have any impact on search giant Google.
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Nine just hangs on to victory on Thursday
Nine just pipped Seven for the night in audience share with three of the top five programs - Nine News, A Current Affair and The Block - on Thursday.
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Nine 'winning' with Charlie Sheen return
Nine has picked up Charlie Sheen's new comedy Anger Management, which is the troubled actor's first show since his infamous break with Two and a Half Men.
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Narrative and humour: A recipe for marketing success
A hilarious spot from Toyota Puerto Rico is a valuable reminder to local marketers about the power of narrative and humour, telling the story of a man and his ... cyclops?
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Tourism Aus and Virgin in $6m marketing tie-up
Tourism Australia and Virgin Australia have signed a $6 million marketing partnership aimed at increasing visitation from ten of Australia's key offshore tourist markets.
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Rapp Sydney recruits Mark's Blakers
More than a year after the departure of Jeff Sanders, Rapp Sydney has finally hired a new managing director, Mark's Simone Blakers.
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Rinehart decries Fairfax board
Mining magnate and Fairfax investor Gina Rinehart has increased the pressure on Fairfax, after being overlooked for a seat on the board this week.
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Fairfax's digital push pays off as online audiences soar
Fairfax's print circulation may be declining but digital take-up continues to soar, with daily unique browsers visiting via smartphone apps increasing around 700% for the SMH and Age in April.
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Kendall: Fairfax ignores print at its own peril
While discussing Fairfax's continued push into digital, News Limited head of sales Tony Kendall has warned that publishers who take too much focus away from print products are shooting themselves in the foot.
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VOTE: Are teaser campaigns effective?
Commonwealth Bank's 'What is Can't' teaser campaign has been the talk of the industry this week, and is reminiscent of the lead up to NAB's break-up campaign. Do you think the strategy is effective?
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MFA launches call for entries
The Media Federation Awards program has launched its call for entries and unveiled the theme for this year, the Rubik's Cube.
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What is Can't: The last pieces of the puzzle?
Commonwealth Bank, the brand behind the What is Can't initiative, has launched what is believed to be the final pieces of the teaser assault.
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NewsLifeMedia's overhaul continues
The reshuffling at NewsLifeMedia continued today, with new chief executive Nicole Sheffield appointing two senior editors to replace one dismissed last week.
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- Thursday, 24 May 2012
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Virgin Mobile to overhaul agency model, appoints Euro
Euro RSCG is working on a creative project with Virgin Mobile, as the telco's marketing chief David Scribner looks to overturn the brand's current agency relationship model.
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Cadbury bite-sizes 'Joyville' with Mojo
Kraft has built upon Cadbury's 'Joyville' brand positioning with a new spot, which was made by Publicis Mojo rather than the original 'Joyville' creator Saatchi & Saatchi.
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GPY&R Adelaide picks up Tour Down Under
South Australian Tourism Commission has hired George Patterson Y&R Adelaide to the Santos Tour Down Under creative business.
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NEWS IN BRIEF: 24 May 2012
2012 Effie Awards sees 203 entries l Day & Age appoints partner | Vena Reconnect wins Powerbuys
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Myer promises $2m advertising boost
After downgrading its full year profit expectations, department store chain Myer has promised an additional $2 million for media advertising in the hope of reviving sales.